During my last week visit to Istanbul, I took the time to visit a dentist. Stephanie found Dr. Tufan Tezcan on the net and made me the appointment (after reading customer reviews). 

So, when I first met Dr.Tufan I was extremely impressed from his warm welcome and hospitality. 

Dr.Tufan runs his business from a home clinic and before you start the treatment you spend some time with him in his personal living room (see the video below).  

The place “doesn’t feel” like a classical sterile clinic, the opposite, you feel at home. Located in one of the most beautiful parts of Istanbul, his living rooms looks more as a music recording studio than a classical dental clinic. 

Several guitars, a piano and huge sound boxes reveal his second or maybe his main passion (Song writing competitions). 

The dental treatment rooms are connected to his main sound system, so, during the treatment you can listen to beautiful music that takes away some of the pain that is normally involved...

Between one injection to another, I could go back to the living room and relax. During those short breaks, Dr.Tufan demonstrated his passion for music and played some beautiful songs...You feel at home among friends.

Seeing that I stayed for several hours (and during lunch time) Dr.Tufan even cooked us a soup...You feel at home among friends.

I completed in one week (all together 3 appointments) a treatment that otherwise could take a year and the price was about a third compared to Germany. 

Dr.Tufan is a top professional with tons of years in practice. The materials he uses as well as the techniques and technology are up-to-date as in the west of Europe!!! 

The results were outstanding!!! 

So, wherever you go and whatever you experience there is always a main impression that you take away with you. This main impression/experience is filed in your brain and this particular main impression/experience dictates your decision to come back again for your next treatment/experience.   

Referring - This main impression/experience that you take with you is what stands behind your motivation to refer a business that you have visited to your colleges/friends (that is what I do just now).  

It is unusual to meet a Dentist that is also an entertainer, a musician, a cook and that makes you absolutely feel at home. 

Those unusual issues are the ones that build the experience and the ones that leave the kind of impression that you want to refer to others. 

Core benefits- naturally the core benefits that you expect from a Dentist is perfection in his job as a Dentist. This is what Dr.Tufan also delivered.   

The off-core benefits such as feeling at home and among friends completes the picture, determines and summarizes the entire experience before filing it in your brain as positive or as negative. 

We people look for both the core as well as the off-core benefits. This is how we are.   

The honest question that you should ask yourself is: what kind of experience do people take away from  visiting your business? Do they feel at home? are they entertained? and how will they remember you? 

Answering those questions will also answer the next question - is your business easy to refer? 

Dr.Tufan is easy to refer and I am sure that by now you also understand why... 

When you consider a serious and expensive dental care, check Dr.Tufan as an alternative, you will visit one of the most beautiful parts of Istanbul, you will hear him singing and you will enjoy his food additional to having your dental care done by a MEDICAL artist!

Anita Willis, from UK, 01 Apr 10 Were you pleased with the treatment? Simultaneously affable and efficient, Dr. tezcan has a knack for putting you at ease and allowing one to just feel at peace even while assorted dental implements go into one's mouth. His facilities are well run and he is always ready to do his work for you at the appointed time, oftentimes he may get to work on you early if you arrive a little bit before the appointed time. The atmosphere is immaculate and welcoming and there is always a sink ready to rinse out once you are done. Dr. Tufan tezcan is one dentist who does not live up to the much maligned reputation his profession has accrued and does not make visits to his office feel like a burden, chore, or even make you wish you were elsewhere.

Thanks for everything.